Make sure you have up-to-date high-resolution photos, a well-written bio and an actively updated profile. With the warnings and guidance out of the way, let’s move onto some practical tips for playlist success… Update your Spotify bio and profile ![]() There is undoubtedly value in the service, but always consider where your career is at, and whether that money can serve you in a smarter way at that moment in time. Let's say £1000 buys you an online PR campaign that includes creating and distributing a press release, playlist pitching, and blog pitching. This is not to say that 10,000 plays aren’t positive, however it’s good to keep in mind that Spotify playlisting is just one aspect in an artist’s overall career. Now, as a hypothetical question ‘If you have 10,000 plays on Spotify yet you struggle to fill a small venue in your hometown, are you a successful original artist?' It’s a possibility that you’ll only land a small percentage of those pitches. What’s important is the quality of their relationships with playlist curators and their understanding of the landscape. Any PR service can offer you the opportunity to have your music pitched to hundreds of playlists, so try not to get drawn in by that. Like any PR you or your band go for, pitching to playlists does not necessarily equal plays. So, remember to assess a curator’s intentions and the potential value to your career. ![]() But it’s not necessarily plain sailing, there’s always the chance that it won’t work in your favour. Securing those playlist slots is now a fundamental part of artist promotion. ![]() They will draw upon their own contacts and knowledge of the streaming world, and pitch to playlists on your behalf. Alternatively, you can pay for someone to do your online PR. This can save a lot of time and money and will give you more control over your releases. This means DIY artists can pitch their music to both official and unofficial playlist curators without needing to go down the more ‘traditional’ route. Getting your music on Spotify playlists is an increasingly popular way of generating plays for your releases.
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